I’ve looked at few organisation promoting real nappies to gain better understanding of their promoting strategies as well as to find more information about real nappies.
Women’s Environmental Network is the only organisation in the UK working consistently for women and the environment. Their mission is to make the connections between women’s health and well-being and environmental issues. WEN works directly with women in the UK, providing information and training to encourage and inspire women to make change in their lives (WEN, 2010).
WEN has campaigned to raise awareness of the environmental impacts of using disposable nappies. They promote the use of washable cloth nappies to reduce that impact since 1989.
WEN developed and established the Real Nappies for London scheme which is now run by LCRN (London Community Resource Network). In partnership with LCRN, WEN also runs a Real Nappy Exchange, which puts buyers and sellers of used real nappies in touch with one another.
Real Nappies for London provide all essential information about benefits of reusable nappies, how to use these nappies, suppliers and nappy types.
Go Real- the Real Nappy Service is the other one-stop shop for parents interested in using reusable nappies. Run by a social enterprise based in Cornwall, they offer a designated helpline and provide advice from mothers who have had experience of using Real Nappies. They provide wide information on suppliers, local authority incentive schemes, local agents, laundry services and real nappy networks (WEN, 2010).
We decided to contact different organisation and companies that could possibly provide us with any materials about real nappies, free samples or giveaways.
I’ve emailed: Emma’s Diary, Hipp, Wee Angels, Go Real, Great British Nappy Hunt, Change Works-real nappies, Cow and Gate, Baby Centre, Zero Waste Scottland and received leaflets promoting the Great British Nappy Hunt as well as nursery thermometers from Hipp.
I’ve also received some of the Real Nappy materials from the Edinburgh Real Nappy Project:
Due to Government legislation many companies and organisations are unable to distribute to members of the public any samples or giveaways so I’ve received many refusing responds.
References:
Women’s Environmental Network. (2010). About WEN. Retrieved from http://www.wen.org.uk/about-wen/
Women’s Environmental Network. (2010). Real Nappy Campaign. Retrieved from http://www.wen.org.uk/your-wen/past-successes/real-nappy-campaign/
Reflective Journal 